I think your product's positioning should be determined at first. If your positioning is clear to the users, your product(or organization) will be recognized as a brand.
Thanks for the input. Having the positioning clear is a very important aspect of branding. That we the users can count on the product.
Do you also look for a proper positioning to attract possible users? By crafting a story, having a persona in mind to tell tat story too?
I think your product's positioning should be determined at first. If your positioning is clear to the users, your product(or organization) will be recognized as a brand.
Thanks for the input. Having the positioning clear is a very important aspect of branding. That we the users can count on the product.
Do you also look for a proper positioning to attract possible users? By crafting a story, having a persona in mind to tell tat story too?