I'm assuming this is a clear yes, but just to clarify : was it in groups that you think definitely should be the users of the tool you were thinking about?
And as a pivot, is there a clear need in another segment of people that wasn't your first idea/market?
(Just for some brain noodling if you need some : I worked with a client recently to angle to a different market that wasn't their intended one; the product does exactly the same thing just has a different tone and additional topics. Their original market absolutely needs it, but they don't recognize the need nor want to pay for it so would be extremely difficult to get to adopt, the new market does recognize the need for it and is absolutely willing to pay... once they realize it's an option for them - simpler problem to fix).
Yes it was for sure the right people I was talking to. That's interesting, I'll have to do some more exploration on it, there could be some other segments where it's actually needed . Thank you
I'm assuming this is a clear yes, but just to clarify : was it in groups that you think definitely should be the users of the tool you were thinking about?
And as a pivot, is there a clear need in another segment of people that wasn't your first idea/market?
(Just for some brain noodling if you need some : I worked with a client recently to angle to a different market that wasn't their intended one; the product does exactly the same thing just has a different tone and additional topics. Their original market absolutely needs it, but they don't recognize the need nor want to pay for it so would be extremely difficult to get to adopt, the new market does recognize the need for it and is absolutely willing to pay... once they realize it's an option for them - simpler problem to fix).
Yes it was for sure the right people I was talking to. That's interesting, I'll have to do some more exploration on it, there could be some other segments where it's actually needed . Thank you