I just actually looked at a look at the site. I'm so not tech savvy, and it takes a while for me to get used to new tools. I'm guessing for that part, at least, that's your target audience since most people would simply go to Google to figure it out.
I think the setup you have is really unintuitive, and I bounced pretty quickly after poking around a bit.
What I suggest:
- defining your target audience - their problems and use-cases for this
- having actual conversations with them - would they use it, would they pay
- forming some kind of test/focus group where they record their screen and use the app for the first time (critical that it's the FIRST time) so you see where they hesitate, where they mess up, etc. Better still if you can invest in a heat map to see what they're actually doing on the site. Have a debrief after to ask them what they liked, disliked, and struggled with so you know what to improve. If they're frustrated or struggling, actually ask them, "At what point would you give up and go to Google or AI? And what changes would need to be made to keep you on the app?"
I just actually looked at a look at the site. I'm so not tech savvy, and it takes a while for me to get used to new tools. I'm guessing for that part, at least, that's your target audience since most people would simply go to Google to figure it out.
I think the setup you have is really unintuitive, and I bounced pretty quickly after poking around a bit.
What I suggest:
- defining your target audience - their problems and use-cases for this
- having actual conversations with them - would they use it, would they pay
- forming some kind of test/focus group where they record their screen and use the app for the first time (critical that it's the FIRST time) so you see where they hesitate, where they mess up, etc. Better still if you can invest in a heat map to see what they're actually doing on the site. Have a debrief after to ask them what they liked, disliked, and struggled with so you know what to improve. If they're frustrated or struggling, actually ask them, "At what point would you give up and go to Google or AI? And what changes would need to be made to keep you on the app?"