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TBH I avoided using multi-select field for my personal business on Zapier since it giving me headache like the case you mentioned lol.

But for some clients, I use Make.com for that case. The way It work is kinda painful though. Here how I set it up.

  1. I received a response from multi-select field, Let say the field called "interest" and user fill in option A and B.

  2. It depend on the form you use, Some you will got Array value > you will need to use text aggregator to turn it into String [A,B]. If it Jotform, it give you string value so you don't need to do anything further.

  3. Back to Convertkit, Instead of using tag, I use custom field. I created a custom field called "interest_fillout" then use make.com to add string A,B into the custom field.

  4. Set up automation in Convertkit ( the visual one ), set up When custom field contain A > Add tag A, When contain B > Add Tag B

I find it easier to work with complex stuff on Make.com. I only use Zapier when I want to finish things quickly without headache.

Thanks so much, makes a lot of sense. A headache whatever way you approach it 😂

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