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I use Headway for some projects.

👍 I like:
- Markdown support
- simple edition UI
- good looking embedded widget

👎 I don't like:
- hard to use a custom button/badge position for the widget (require a lot of CSS tricks)
- impossible to show a full screen popup for a big feature release

Thanks Blaked for the comment!
What about engagement? Would like to know how many people take action (eg: use a feature announced)?

Definitely.

Analytics would be nice for:
- widget opening
- details expansion on a feature
- links

But I think it is relevant only if these analytics could be integrated with the one used for the product (GA, Mixpanel,...)

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