Streaks are a very powerful tool in gamification in both ways, to keep people motivated or to completely loose them if the break it.
You have many different solutions to try fixing this problem:
1.- Have limited in time streaks. For example, you reach 30 days and you get into level 2 maker. The streak is reset to 0. If you reach other 30 days you get to level 3 maker.
At level 5 You get a beautiful badge only owned for those who reached it or you can get other reward like 1 month 25% discount.
This way, mainly you are compiting with your self and if you loose your streak is not that hard.
2.- Other way is having other streaks like weekly streaks. 5 in 7 days you ship, you keep your streak. If you lose the daily streak, you still have your weekly streak.
I don´t think giving the option to pay if you break the streak is the solution. In fact i think this would make the problem bigger substracting value from shipping. 'I can ship or just pay to keep the streak on'. This will demotivate other users who are just shipping. It will be saw as cheating.
I´m working in a gamification api and have been reading about this for a while. I´ll launch a beta in march 15. If you want to try it before the final launch let me know.
Streaks are a very powerful tool in gamification in both ways, to keep people motivated or to completely loose them if the break it.
You have many different solutions to try fixing this problem:
1.- Have limited in time streaks. For example, you reach 30 days and you get into level 2 maker. The streak is reset to 0. If you reach other 30 days you get to level 3 maker.
At level 5 You get a beautiful badge only owned for those who reached it or you can get other reward like 1 month 25% discount.
This way, mainly you are compiting with your self and if you loose your streak is not that hard.
2.- Other way is having other streaks like weekly streaks. 5 in 7 days you ship, you keep your streak. If you lose the daily streak, you still have your weekly streak.
I don´t think giving the option to pay if you break the streak is the solution. In fact i think this would make the problem bigger substracting value from shipping. 'I can ship or just pay to keep the streak on'. This will demotivate other users who are just shipping. It will be saw as cheating.
I´m working in a gamification api and have been reading about this for a while. I´ll launch a beta in march 15. If you want to try it before the final launch let me know.