I'm with Marc on this. Most advertisers don't actually care about the exposure size, they prefer results. In fact every advertiser I know would rather get 50 hits from being shown to 100 people than 500 hits from being shown to 1,000,000 people.
I think the companies that care about reach are more likely to be brand advertisers, eg Coke.
I'm with Marc on this. Most advertisers don't actually care about the exposure size, they prefer results. In fact every advertiser I know would rather get 50 hits from being shown to 100 people than 500 hits from being shown to 1,000,000 people.
I think the companies that care about reach are more likely to be brand advertisers, eg Coke.