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Updates might be bad. But if you're launching something new or version 2.0 of earlier product then email them. You just need that 1 person who is in that niche & has a big reach to get more customers. People usually forgive 1 or 2 mistakes so I don't think it would be a problem if you provide them some value another way. At least I would do so. It doesn't hurt to get more eyes.

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