I do this exercise a lot in workshops (but we call it "reverse engineering") and it always, always creates lots of fun and exceptional ideas. It's really excellent for getting out of the box thinking of marketing and recruitment too. Thank you for doing this!
Goal : get 5,000 MORE streams and 100+ more saves/adds in June for the guitarist
Inverted goal : get no new saves and streams in June
Achieve inverted goal: don't release a new song, don't contact playlist owners, don't email any media, no social posts - just do nothing
Achieve actual goal: release new song, contact as many relevant playlist owners as I can, post much more often other clips across streaming channels, do some dedicated posts on the main three for the new song, dedicated message to friends and family to add and follow along more, add a sign at all concerts for finding on IG/Spotify/Deezer, remember to mention it twice or three at concerts to find and follow along on the key channels, see if we can trial a Spotify Marquee campaign for 100 euros if it's open to the account yet, switch on IG story ads for 50 euros from the best round of testing with the new song clip
I do this exercise a lot in workshops (but we call it "reverse engineering") and it always, always creates lots of fun and exceptional ideas. It's really excellent for getting out of the box thinking of marketing and recruitment too. Thank you for doing this!
Goal : get 5,000 MORE streams and 100+ more saves/adds in June for the guitarist
Inverted goal : get no new saves and streams in June
Achieve inverted goal: don't release a new song, don't contact playlist owners, don't email any media, no social posts - just do nothing
Achieve actual goal: release new song, contact as many relevant playlist owners as I can, post much more often other clips across streaming channels, do some dedicated posts on the main three for the new song, dedicated message to friends and family to add and follow along more, add a sign at all concerts for finding on IG/Spotify/Deezer, remember to mention it twice or three at concerts to find and follow along on the key channels, see if we can trial a Spotify Marquee campaign for 100 euros if it's open to the account yet, switch on IG story ads for 50 euros from the best round of testing with the new song clip