Comparing it to a SaaS product update, it's much, much less than what you think. I only update a non-community-based digital product (like a standalone workshop or bundle) mayyyybe once a quarter, so I let people know what I've added and how it'd benefit them since people have lifetime access + all updates.
I email so often for other things because I run an education community, so it's already a more interactive model, and the community often feeds into my high-ticket offers, so I need to keep them engaged so they stay invested/informed. :)
Really, it's just about knowing your audience. Do they want to just use the product and know the basics of what's new? Or do they want to feel like they're a part of something bigger? Different audiences require a different cadence.
WOW thats a lot. I dont think I could do that to developers 😂
Comparing it to a SaaS product update, it's much, much less than what you think. I only update a non-community-based digital product (like a standalone workshop or bundle) mayyyybe once a quarter, so I let people know what I've added and how it'd benefit them since people have lifetime access + all updates.
I email so often for other things because I run an education community, so it's already a more interactive model, and the community often feeds into my high-ticket offers, so I need to keep them engaged so they stay invested/informed. :)
Really, it's just about knowing your audience. Do they want to just use the product and know the basics of what's new? Or do they want to feel like they're a part of something bigger? Different audiences require a different cadence.