I'll preface this by saying I don't have a "day job." I'm a freelance content and copywriter while also building my own paid community and other things, like monetizing Medium. As far as my businesses, there are definitely clear lines separating what's client work (two businesses) and what's mine (one brand).
Juggling a lot of client work (I freelance at a friend's marketing agency and have a handful of my own clients outside that + doing the marketing required to continue to get more clients) while also keeping up with my own project timelines (while also being a single mom of two) has been THE hardest thing -- and I still find myself pushing off my own projects to keep clients happy.
I've been experimenting with a few things lately:
I block off peak creative hours for my own work. (Even though I used to feel guilty because I felt like I should use these hours to create for clients.) I use an app called Engross to track when I'm most/least distracted, and the analytics tell me when my flow states are. (Mine are 12am-3am.) I reserve this time for JUST my own project -- no client work (or anything associated with those businesses, like marketing, sending cold emails, etc) allowed. When my schedule flips during winter (because I need to see the sun), I do my own brand work as the first thing when I wake up for 2-3 hours.
I create OKRs around my own projects and have a Basecamp client portal for them, just as if I were my own client. I use the OKR system to measure freelancing growth (and to help clients better use marketing resources so they know what's working), so I just applied the same framework to my own goals. I use WeekDone to track OKRs, and I love this system because they allow you to create projects and weekly action plans for each key result associated with the objective.
On days when I'm horribly depressed or swamped with client work (i.e. recently/now), I write out ONE thing that I want to do for my own brand that'll make me feel like I'm making progress. I typically aim to do 3-5 things per day (or 1 bigger project), but I find THE SMALLEST task I can do to feel like I'm continuing in the right direction. Stagnation is my Achilles heel, and once I feel like I'm stagnating, it'll sometimes take months to start back up again, so I do everything I can to avoid feeling stuck. For example, today, I just have to write and schedule my Substack to feel good about the day.
There's definitely an ongoing balance that happens, especially when I'm devoting SO much time to my own projects that I start letting client work slip and I feel like I need to play catch-up. The biggest thing I try to remember is to live in shades of grey. It's not all or nothing -- not "just client work or my brand."
The great thing about my situation is that (1) I'm in control of my freelancing schedule for the most part (I can choose to not have as many clients) and (2) my clients are all really understanding. They're growing their own business, too, after all, so they get it.
We're all friends, and so they can easily see when I'm in "grow my membership" mode since they can see all my marketing posts, so they'll cheer me on and are okay with more lax timelines on their projects. I can also plan my launches around clients, so I don't have to write launch copy for them AND myself. Without this flexibility, I think it'd be much more challenging.
The BIGGEST piece of advice is to not burn yourself out and don't shame yourself. If you don't have the energy to work on your own projects one night (not even one little task), that's okay. It's not the end of the world, and you don't have to make up for it later.
(That's like saying if someone misses a workout because they're ill, they have to do 2x the next session.)
Pace yourself and know that it'll take longer if you want to balance your FT job with your own creator brand, and that's okay.
You're welcome! I'm glad it helped. The great thing is "consistent" is however we define it, and it can evolve. As long as you feel like you're making forward progress (at whatever speed your life allows), that's what matters most.
I'll preface this by saying I don't have a "day job." I'm a freelance content and copywriter while also building my own paid community and other things, like monetizing Medium. As far as my businesses, there are definitely clear lines separating what's client work (two businesses) and what's mine (one brand).
Juggling a lot of client work (I freelance at a friend's marketing agency and have a handful of my own clients outside that + doing the marketing required to continue to get more clients) while also keeping up with my own project timelines (while also being a single mom of two) has been THE hardest thing -- and I still find myself pushing off my own projects to keep clients happy.
I've been experimenting with a few things lately:
I block off peak creative hours for my own work. (Even though I used to feel guilty because I felt like I should use these hours to create for clients.) I use an app called Engross to track when I'm most/least distracted, and the analytics tell me when my flow states are. (Mine are 12am-3am.) I reserve this time for JUST my own project -- no client work (or anything associated with those businesses, like marketing, sending cold emails, etc) allowed. When my schedule flips during winter (because I need to see the sun), I do my own brand work as the first thing when I wake up for 2-3 hours.
I create OKRs around my own projects and have a Basecamp client portal for them, just as if I were my own client. I use the OKR system to measure freelancing growth (and to help clients better use marketing resources so they know what's working), so I just applied the same framework to my own goals. I use WeekDone to track OKRs, and I love this system because they allow you to create projects and weekly action plans for each key result associated with the objective.
On days when I'm horribly depressed or swamped with client work (i.e. recently/now), I write out ONE thing that I want to do for my own brand that'll make me feel like I'm making progress. I typically aim to do 3-5 things per day (or 1 bigger project), but I find THE SMALLEST task I can do to feel like I'm continuing in the right direction. Stagnation is my Achilles heel, and once I feel like I'm stagnating, it'll sometimes take months to start back up again, so I do everything I can to avoid feeling stuck. For example, today, I just have to write and schedule my Substack to feel good about the day.
There's definitely an ongoing balance that happens, especially when I'm devoting SO much time to my own projects that I start letting client work slip and I feel like I need to play catch-up. The biggest thing I try to remember is to live in shades of grey. It's not all or nothing -- not "just client work or my brand."
The great thing about my situation is that (1) I'm in control of my freelancing schedule for the most part (I can choose to not have as many clients) and (2) my clients are all really understanding. They're growing their own business, too, after all, so they get it.
We're all friends, and so they can easily see when I'm in "grow my membership" mode since they can see all my marketing posts, so they'll cheer me on and are okay with more lax timelines on their projects. I can also plan my launches around clients, so I don't have to write launch copy for them AND myself. Without this flexibility, I think it'd be much more challenging.
The BIGGEST piece of advice is to not burn yourself out and don't shame yourself. If you don't have the energy to work on your own projects one night (not even one little task), that's okay. It's not the end of the world, and you don't have to make up for it later.
(That's like saying if someone misses a workout because they're ill, they have to do 2x the next session.)
Pace yourself and know that it'll take longer if you want to balance your FT job with your own creator brand, and that's okay.
There is so much "indie hacker nutrition" in this reply!
I'm glad you liked it and found value! I always worry I say too much. 😹
It's easy to feel like we're behind or not doing enough as an indie hacker, so it helps to remember we can work at our own pace in our own time.
I'm a lot like you - overcommunicate 😁. You should start blogging or something 😉
Thank you so much for this @cat
Really appreciate the time you invest in.
In the end i know that I just need to make a step further consistently.
You're welcome! I'm glad it helped. The great thing is "consistent" is however we define it, and it can evolve. As long as you feel like you're making forward progress (at whatever speed your life allows), that's what matters most.