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(This started as a comment to Marc's answer)

The dreaded "false starts"... 🤦‍♂️ Man, story of my making aspirations. Fixing this bad habit is currently my primary focus — just working on one fucking side project, all the way through. At this point it's less business aspiration, but more an exercise in mindset and self-discipline. My motivation always comes in waves, and is effected by many more variables than inspiration. When I hit an inspiration trough, I've been trying to shift focus to maintaining a solid mindset and self-discipline.

That goes especially for contracting/salary work. Inevitably you hit that point where you just want to be done working on someone else's stuff, but there is still a ways to go. At those points, I've found it helpful to turn on my inner David Goggins. A little tough love and hard talk with myself is often all it takes to catch a second wind. It's just that the motivation is coming from a whole different source than before. Inevitably, the inspiration will return again and drive me for a while, but it's good to have an alternative fuel source to drive you when those reserves are low. For me, that is to not be the lazy/procrastinating asshole that I know I can be at times.

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