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I just sent out a waitlist to our email today!

Here are the things I prioritize:

  • easy to write and send
  • looks good

That's about it!

We collect waitlist signups in Webflow.

I have a Google Sheet with all the emails.

I add the emails from the last seven days of sign ups to the sheet.

I remove any unsubscribes (collected from Google Form).

I write my update in Notion (formatting copy and pastes perfectly into Gmail)

I email through gmail in bcc

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Per other people here - I like this approach because it's lightweight and fairly error proof. I'm not dependent on another system.

HOWEVER....my unsubscribe & email management process is broken. Watching this thread for other solutions.

Hope this helps!

Quick update to my post! I thiiiiiiink this approach (mass emailing bcc w/ janky unsubscribed linked) can get your emails marked as spam....

I'm not positive but wanted to close the loop here!

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