I'm a brand strategist and marketer, but I'm learning the other side of building (actually building things). Marketing is just a skill like any other, and it takes time to figure out what works since there's no one-size-fits-all strategy.
What I'd do in your position is identify the top 3 things that need to change/grow such that if you improved those things it'd cause a snowball effect. Then triple down on those by setting clear metrics (I recommend quarterly OKRs) and not getting distracted by shiny objects.
If you haven't already, one of THE best things you can do is focus on your brand: understanding your audience, the problems they want to solve, how your solution fits in there, and what your competitors are offering. Not just your direct competitors but adjacent ones too.
(For ex: I'm a content marketer and copywriter, but my competitors aren't just other content marketers and copywriters. They're website designers, brand photographers, etc. Similarly, your competitors are anyone your ideal customer COULD pay to solve their problem, even if they're not a direct competitor.)
Understanding your brand (and crafting a message from there) will solve a ton of your marketing problems because marketing (IMO) is just branding in practice. And because you've said you're struggling with marketing, I'm willing to bet that there's a disconnect in your brand somewhere.
I'd be happy to talk with you more to see what you'd need and help you with a direction (and/or deliverables if you'd like). :)
Thank you for the feedback and insights.
I agree with most of it, and I am always interested in improving myself. Representing the brand in person was never an issue, it's the online part of it all.
Learning something new is exciting, even though I rather delve more deeply into tech, not marketing. For now, we still want to see if an addition to our team makes sense, to play into everyone's strengths.
I'll think about the 3 things that we need to grow in and see, if there is more insight there, than my first thought's I had about it.
Thank you for the offer to chat about it. I might take you up on that.
I'm a brand strategist and marketer, but I'm learning the other side of building (actually building things). Marketing is just a skill like any other, and it takes time to figure out what works since there's no one-size-fits-all strategy.
What I'd do in your position is identify the top 3 things that need to change/grow such that if you improved those things it'd cause a snowball effect. Then triple down on those by setting clear metrics (I recommend quarterly OKRs) and not getting distracted by shiny objects.
If you haven't already, one of THE best things you can do is focus on your brand: understanding your audience, the problems they want to solve, how your solution fits in there, and what your competitors are offering. Not just your direct competitors but adjacent ones too.
(For ex: I'm a content marketer and copywriter, but my competitors aren't just other content marketers and copywriters. They're website designers, brand photographers, etc. Similarly, your competitors are anyone your ideal customer COULD pay to solve their problem, even if they're not a direct competitor.)
Understanding your brand (and crafting a message from there) will solve a ton of your marketing problems because marketing (IMO) is just branding in practice. And because you've said you're struggling with marketing, I'm willing to bet that there's a disconnect in your brand somewhere.
I'd be happy to talk with you more to see what you'd need and help you with a direction (and/or deliverables if you'd like). :)
Thank you for the feedback and insights.
I agree with most of it, and I am always interested in improving myself. Representing the brand in person was never an issue, it's the online part of it all.
Learning something new is exciting, even though I rather delve more deeply into tech, not marketing. For now, we still want to see if an addition to our team makes sense, to play into everyone's strengths.
I'll think about the 3 things that we need to grow in and see, if there is more insight there, than my first thought's I had about it.
Thank you for the offer to chat about it. I might take you up on that.