Your vision makes sense, although I can't say I'm super familiar with the market these days. I'd encourage you to go for it if you have conviction - you're right, you don't need to capture the whole market if you're just looking for something lifestyle!
That said, you've just gotta get creative with distribution; your LTV isn't high enough to justify spending much to acquire a user.
Your vision makes sense, although I can't say I'm super familiar with the market these days. I'd encourage you to go for it if you have conviction - you're right, you don't need to capture the whole market if you're just looking for something lifestyle!
That said, you've just gotta get creative with distribution; your LTV isn't high enough to justify spending much to acquire a user.