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If you believe SEO isn't dead yet ;) then getting a .com domain is key for driving traffic. It’s also important to mention that you've got to dive into the SEO game with a smart site structure and lots of pages aiming to rank for a whole bunch of keywords.

I'm not sure what I feel about SEOs state of affairs lately, but this is a good answer! I've learned with my latest site that pre-planning site structure initially is worth it!

Smart strategy might be building a website that's valuable in itself, in case if the original idea doesn't work out. Think of becoming a go-to resource site that you can eventually monetize through sponsorships, affiliate link or info products. Anyway that's my way of thinking behind making any website.

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