If you're validating the offer, you're getting some info from the site visitors, right? Even if only their email.
That's considered a conversion, even if it's not money transferred.
Create the landing page strategically and know:
What you want them to do on the page (how you're validating the offer)
What you want them to do after to keep them engaged
So typically, I like to collect people's emails and have an automated sequence set up to send after. In the first email, I like to ask them a question so they have to hit reply and answer it (or click a button to say their preference) while sharing some exclusive info, while promising more exclusive info in coming emails so they're incentivized to keep opening.
Depending on your ESP, this would be really easy to execute a strategy like this, even if you don't segment like I do. (But I highly recommend it since your product user base will likely have different audience segments, and you can gather important intel in that first email about who they are and what they care about.)
If you're validating the offer, you're getting some info from the site visitors, right? Even if only their email.
That's considered a conversion, even if it's not money transferred.
Create the landing page strategically and know:
What you want them to do on the page (how you're validating the offer)
What you want them to do after to keep them engaged
So typically, I like to collect people's emails and have an automated sequence set up to send after. In the first email, I like to ask them a question so they have to hit reply and answer it (or click a button to say their preference) while sharing some exclusive info, while promising more exclusive info in coming emails so they're incentivized to keep opening.
Depending on your ESP, this would be really easy to execute a strategy like this, even if you don't segment like I do. (But I highly recommend it since your product user base will likely have different audience segments, and you can gather important intel in that first email about who they are and what they care about.)