“I showed my masterpiece to the grown-ups and asked them if my drawing frightened them. They answered: “What’s frightening about a hat?” My drawing was not of a hat". It showed a learning curve of a product. And It was terrifying.

 

I hate complicated things. Since as far back as I can remember. Someone may argue that it’s an untreated ADHD, and even if it’s true, it doesn’t matter. I still hate them. I especially hate complex things when they could’ve been simple.

You know the feeling: signing up with, let’s say Google, and then it asks for a 'unique username' only to never use it again, ever? I hate that.

I love simple things. Since as far back as I can remember. Someone might say that everyone does but I don’t think they do. Rather, I don’t think they love them enough.

The other day I was writing something and wanted to count words in my text. I googled “count words” and the first thing that showed up was a site called something like: wordcount.com, which, as soon as you go to, does one thing: counts words in your text.

It doesn’t require you to sign up.

It doesn’t ask you to choose a strong password.

It doesn’t overlay ads screaming at you.

It doesn’t care about your gender or how you heard about them.

It doesn’t even pop up a giant cookie consent window no one ever reads.

And I loved it. I thought it was the greatest invention. And I was right. It is the best thing ever made.

I often imagine how different the world would be if everyone did the heavy lifting - if people worked hard to make things so simple that a 12-year-old kid with a raging ADD could understand them in a single glance.

No learning barrier.

No boredom.

Just fun, juicy stuff.

Building would be fun.

Doing things would feel like play.

Back in my late teens, I picked up a self help book, name of which I forgot. It promised to help you understand your true values. Not “family and friends”, not “human rights” (which of course is the greatest achievement of humankind) or other broad concepts like that, but real, deeply resonant values.

As sketchy as it may seem, coming from a self help book, it taught me that true values reveal themselves by sparking strong emotions: excitement when honored, anger when violated. And I realized that simplicity was my core value. Not a practical preference but a principle. And I love it, and I live by it.

That's why I've committed to make everything I do as simple as possible, always.

I’m sharing this as a way to highlight my mission and set the tone and motif for all the upcoming product launches. Stay tuned for more. Simplicity guaranteed!