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I'm not a lawyer, but I challenge this claim that B2B cold emailing is illegal in DK. Especially since in another comment you say that cold calls are legal.

Almost every country has well defined rules about cold emailing, and B2B cold emailing is usually the most permissive type of cold emailing.

I would look into it, because if indeed it is illegal in DK, then doesn't that make Leadlist a less useful tool for DK businesses?

SEO and content marketing are great too, but outbound marketing (e.g cold emailing) is way better for quickly validating whether you have product/market fit.

The law is explained here www.forbrugerombudsmanden.dk/…

Any electronic "message" (i.e. emails, linkedin dms, etc) that contain advertising and or mention of a company is considered spam if the recipient has not consented to receiving it. The is regardless of if the recipient is a company or person.

As leadlist is not a email sales tool I don't think it makes it less useful. Actually tools like it are more needed as Danish companies have to rely on inbound leads more because of the rules. So think of it more in the direction of a research/enrichment tool like Clearbit, but laser focused on Danish companies.

But yeah, maybe I should still try more outbound with a different strategy.

Wow, that's crazy restrictive!

I don't know how I would proceed to validate a business idea without cold outreach. Paid ads to a lead magnet to get consent?

Yeah that or just cold calling people over the phone

Calling people on the phone?!?!?! Like cavemen used to do? Crazy!

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